Not long ago, Airtel Launched a proposal named Airtel Zero which aimed at providing all its Customers Toll Free Access to the mobile applications ie. at Zero Data Charge. Big E-commerce companies such as Flipkart, Amazon, and Snapdeal rejoiced as they no further needed their customer to have access to Internet to use and order stuff from their mobile applications! Startups on the other hand saw trouble coming their way as they couldn't afford this scheme.
Flipkart was keen on going all in for this offer from Airtel. However, things happened to turn around later on.
The User Ratings on Flipkart's mobile applications degraded as not many internet maniacs who supported Net Neutrality liked what Flipkart was about to do. Rounds of discussions and meetings were conducted on the same topic at Flipkart's Head Office.
A move such as that could have defamed the company which would have further incurred losses on the Sales of its Services. Applying the most basic principle of Game Theory, they realized that the Nash Equilibrium (the best strategy) of this multi-player simultaneous Game lied in withdrawing from Airtel Zero, as it is for the company's own benefit to do what is best for everyone (Cooperative move)!
They finally withdrew from the proposal of Airtel Zero and supported the cause of Net Neutrality thereafter.
Flipkart was keen on going all in for this offer from Airtel. However, things happened to turn around later on.
The User Ratings on Flipkart's mobile applications degraded as not many internet maniacs who supported Net Neutrality liked what Flipkart was about to do. Rounds of discussions and meetings were conducted on the same topic at Flipkart's Head Office.
A move such as that could have defamed the company which would have further incurred losses on the Sales of its Services. Applying the most basic principle of Game Theory, they realized that the Nash Equilibrium (the best strategy) of this multi-player simultaneous Game lied in withdrawing from Airtel Zero, as it is for the company's own benefit to do what is best for everyone (Cooperative move)!
They finally withdrew from the proposal of Airtel Zero and supported the cause of Net Neutrality thereafter.